Analytics & Data
Shopify Unified Profiles Explained (2026)
Unified Profiles merges online orders, POS visits, Shop app engagement, and subscription renewals into one customer record. Here's how to set it up and what it replaces.
Talk Shop16 min read
The Shopify
Chronicles
Deep dives into eCommerce strategy, Liquid development, and merchant stories from the Talk Shop ecosystem. Whether you're scaling your first store or optimizing a Shopify Plus build, we've got the insights to keep you ahead.
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Marketing
Shopify Audiences v3: How to Use (2026)
A Shopify Plus merchant's playbook for Audiences v3: setup, Meta/Google/Pinterest exports, ROAS measurement, and privacy-first targeting for 2026.
Talk Shop16 min read
Product Management
Shopify 2048 Variants: How to Manage (2026)
Shopify raised the variant limit from 100 to 2,048 in Winter '26. Here's how to migrate sub-product workarounds, bulk-import variants, and avoid theme breakage.
Talk Shop15 min read
AI & Emerging Tech
Shopify Magic Images: How to Use (2026)
A hands-on 2026 guide to Shopify Magic Images: what it generates, what it breaks, the exact prompt workflow, compliance tips, and how it compares to Claid.ai, Pebblely, and Pixelcut.
Talk Shop16 min read
Conversion Optimization
Shopify Native A/B Testing: How to Use (2026)
Shopify's Winter '26 Rollouts feature brings native A/B testing into the admin. Here's how to set up your first test, hit statistical significance, and decide when native is enough versus a paid app.
Talk Shop13 min read
Troubleshooting
Shopify Account Suspended: How to Appeal (2026)
A suspended Shopify account is not the same as a terminated one. Learn how to decode the email, fix the root cause, and reopen your store fast.
Talk Shop15 min read
Troubleshooting
Shopify Merchant Trust Team Appeal: 2026 Playbook
Your store got terminated and Shopify pointed you to the Merchant Trust Team. This 2026 playbook shows exactly how to structure the appeal, what evidence wins, what kills your case, and when to escalate.
Talk Shop17 min read
Shopify Development
Shopify Customer Account MCP: How to Use (2026)
A hands-on walkthrough of Shopify's Customer Account MCP server — OAuth 2.0 + PKCE setup, code examples, testing, GDPR considerations, and real use cases.
Talk Shop16 min read
Theme Design
Shopify Horizon Theme Migration Guide (2026)
Step-by-step playbook for migrating from Dawn to Shopify Horizon in 2026 — including pre-migration audit, preserving custom Liquid, reinstalling apps, QA, and rollback.
Talk Shop15 min read
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