Marketing

Organic traffic strategies, paid advertising, social media marketing, email campaigns, and content marketing for Shopify merchants.

How to Get Google Reviews: A Playbook for Ecommerce Brands (2026)
Marketing

How to Get Google Reviews: A Playbook for Ecommerce Brands (2026)

A step-by-step playbook for ecommerce brands to earn Google reviews the compliant way—profile setup, review links, the post-purchase ask, and policy-safe tactics.

Talk Shop15 min read
SEO vs SEM: Which Wins for Ecommerce Growth in 2026?
SEO

SEO vs SEM: Which Wins for Ecommerce Growth in 2026?

A side-by-side decision guide to SEO vs SEM for Shopify stores — cost, speed, longevity, intent, and how to split your budget by revenue stage.

Talk Shop17 min read
Shopify Post Purchase Upsell: Boost AOV Without Annoying Customers (2026)
Conversion Optimization

Shopify Post Purchase Upsell: Boost AOV Without Annoying Customers (2026)

Post purchase upsells can lift AOV without risking your checkout — or quietly wreck buyer trust. Here's how the Shopify extension point works, which offers convert, and the QA checklist to run before going live.

Talk Shop15 min read
Abandoned Cart Email Examples: 12 Templates That Win Back Sales (2026)
Marketing

Abandoned Cart Email Examples: 12 Templates That Win Back Sales (2026)

Stop staring at a blank Klaviyo editor. Here are 12 fully written abandoned cart email examples — subject line, preview text, and body copy — grouped by type, plus the 3-email sequence to plug them into.

Talk Shop12 min read
Shop Cash Promotions for Merchants (2026 Guide)
Marketing

Shop Cash Promotions for Merchants (2026 Guide)

A merchant-first playbook for Shop Cash promotions — what to offer, when to run them, how to track ROAS, and which stores should skip the program entirely.

Talk Shop15 min read
Voice Commerce for Shopify + Alexa (2026)
AI & Emerging Tech

Voice Commerce for Shopify + Alexa (2026)

A practical 2026 guide to voice commerce for Shopify: Alexa Shopping Kit status, Storefront API setup, schema markup for voice search, and when voice actually pays off.

Talk Shop14 min read
Shopify Subscription Bundling Strategies (2026)
Conversion Optimization

Shopify Subscription Bundling Strategies (2026)

Combine Shopify subscriptions with product bundles to lift AOV, compound retention, and build recurring revenue without burning out on one-time promos.

Talk Shop14 min read
Shopify Unified Profiles Explained (2026)
Analytics & Data

Shopify Unified Profiles Explained (2026)

Unified Profiles merges online orders, POS visits, Shop app engagement, and subscription renewals into one customer record. Here's how to set it up and what it replaces.

Talk Shop16 min read
Shopify Audiences v3: How to Use (2026)
Marketing

Shopify Audiences v3: How to Use (2026)

A Shopify Plus merchant's playbook for Audiences v3: setup, Meta/Google/Pinterest exports, ROAS measurement, and privacy-first targeting for 2026.

Talk Shop16 min read